Kinecta Credit Union
During my time as Associate Creative Director for Kinecta Credit Union, I spearheaded award-winning 360 campaigns and served as the dedicated creative lead for the account.
Brand Campaign
We refreshed Kinecta's brand, building on the "Banking Done Different" tagline. To highlight what sets Kinecta apart, we used bold headlines and images of curious people. Multiple styles and strategies were developed and tested with target groups and employees.
social
display ads
print ads
ooh
window clings
webpage
emails
annual report
brand guide
Kinecta Brand Campaign Guide
Developed a brand guide outlining essential rules and guidelines. It includes standards for logos, typography, colors, copy, imagery, and creative examples, as well as things to avoid.
We’re Banking On You, Watts
The Kinecta Watts grand opening campaign, focused on the local community and the Latin market, was honored as a finalist in the prestigious 2024 Effie Awards.
paid social
display ads
print ads
ooh
window clings
webpage