audiusa.com
Our team was tasked with enhancing Audi USA's site by creating more cohesive product stories. Using existing AEM components, we designed and developed engaging vehicle pages, integrating videos and images to highlight key features and bring Audi’s stories to life.
Audi RS Q8
Audi A6 allroad
Audi Q7
Audi Dealer Showrooms
We were tasked with creating POS materials for the Audi A4 launch in dealer showrooms. The challenge was to highlight key features that could be read up close and attract attention from a distance. The banners were designed to engage repeat customers and support sales associates.
Audi Library
The Audi Library was developed to offer a more comprehensive informational resource than the main Audi site, enabling consumers to explore premium offerings and compare vehicles. Serving as the lead UX/UI designer, the site's functionality was designed and documented, with close collaboration with developers to build a CMS system. The Audi Library earned a nomination as a 2019 Webby Award finalist.
Audi Library Article Intro Videos
Each featured section included a small .mp4 animated video clip that made the content more engaging, lasting just a few seconds while leaving space for a headline.
Audi Library Q5
Audi Brand Brochure
Designed the Audi full-line brand print brochure, featuring hero cover vehicle images and incorporating additional brand stories. The cover was crafted with a single image, retouched to align with the hero style for this model year.
Audi Digital App Brochure
Below is a comp of the Audi Q7 digital brochure, primarily created for tablets but also viewable for desktop and accessible anywhere through the Audi digital brochure app.
